{No.12} The success of Starbucks(Compar and Contrast)

http://tw.knowledge.yahoo.com/question/question?qid=1004122400001

This is a website talking about the success of Starbucks. The article says the key of Starbucks' success if build on innovation. It makes coffee everywhere and modernize the meaning of coffee. Howard Schultz, who is the present of Starbucks said " We love to break the rule and do things that is impossible to others." He made Starbucks different after he traveled to Milan. He created a oasis in lonely society. Starbucks makes people relax and enjoy anything but coffee. People go to Starbucks for meeting, chatting and relaxing. It makes customers feel happy. He also said that the success also built on the relationship between company and employees. He trains employees by many basic classes and he gives "bean stock" to every employees. These are the reasons why Starbucks will succeed.

http://www.powerhomebiz.com/vol144/starbucks.htm

This website tell us 10 lenssons for small business learing from Starbucks.


They both talk about that

1. Think outside of the box means that you have to break the rule and do things that others cannot do. You will succeed.
2. Think dip. You have to observe that what is the customers really want. The president makes Starbucks become a place for relaxing and chatting because he realizes that other coffee house did not care about what the customers' needs. He did it first. So, he can succeed.
3. Make customers happy.
   

They are different in these things

1. The first article said the success is built on the relationship between the company and employees. In the second article, it talks about how to manage a company well. It did not talk about how to take care of employees.
2. The second article teach people how to earn money from customers but the first article did not talk about it.
3. The second also talks about the important of partners but the first did not talk about it.